Home Staging

Your Subtitle text

home staging

Home Staging:
Decorating a House
to Sell Faster and For Top Dollar!
A Different Kind of Makeover.

Home Staging is the new face-lift of real estate. Its ever growing popularity in our down market makes it that much more difficult to sell a non-staged home. High profile TV programs focusing on design, real estate, house hunting and staging are helping to increase awareness and buyers' expectations of aesthetics when searching for a new home. If you're trying to sell a house, you can't afford not to get some "work done" on your home and compete with the "hot" properties already out there.

Staging takes preparing a house to be sold to a new dimension. It relies on the skill and creativity of a professional who possesses the talent and expertise to best showcase the beauty, quality, and spaciousness of your house to appeal to the greatest amount of potential buyers.

Successfully combining inviting exteriors, neutral & de-personalized decor, de-cluttered spaces, appropriate lighting, proportioned furniture and defined spaces, create the perfect setting to really help the buyer imagine themselves living in the space.

There are no second chances when making a great first impression.

Selling a home? A few hours of home staging with Stefanie will be the most effective investment you will make to sell your home fast. She'll transform your home to a product that will steal the show. Staging is so important in today's real estate market, especially with so many other homes For Sale. It may be the only thing that sets you apart from the competition and gets you the sale and the money you've been waiting for.

The first impression is the only impression.

No matter how good the interior looks, buyers have already

judged your home before they walk through the door.

The way we market a house is very different than how we live in it.

The ugly truth is...looks sell, and the homes that show the best will sell quicker and for more dollars. Home staging, house fluffing, real estate enhancement all translate the same...decorating a house to sell. When you decorate to "live," you are personalizing your home to reflect your tastes and personality. When selling a house, your personal photos, awards, memorabilia draws attention to your stuff and away from your house. De-cluttering and cleanliness are just the first steps in decorating your house to sell. It's all about "romancing the buyer" and getting them to fall in love at first sight.

Buyers spend about 5 minutes

looking at a property
and form an opinion
within the first two minutes.

Anyone trying to SELL or RENT OUT a property will benefit from staging.
Whether you are a Builder, a Seller listed with an agent, a Realtor, a For Sale By Owner or even a Landlord trying to lease out a property - staging will give you an edge above the competition, help you get the most money for your sale, rent, or commission and in record time.

Staging helps to market
your home on the internet
where 80% of buyers shop first.

What is home staging

going to cost me?

The real questions you should be asking are, "What is it costing me to keep this property every month?"

And "How much is that worth to me having to deal with the burden of maintaining a clean house and dealing with inconvenient showings week after week?"

Most sellers just need a comprehensive consultation. In just a couple of hours you'll have a complete strategic plan of what needs to be done (some already done for you) to best showcase your property. If you choose to do most of the work yourself, your investment (not expense) is typically less than a few hundred dollars.

Use the Home Staging Calculator to determine how much money you are likely to spend or save according to the statistics released by the Real Estate Staging Association. This app is 100% customizable to cover all situations.

Think of it this way...your investment in home staging will cost you far less than the first price reduction you may be considering (if your house does not sell) with a return you'll see in your own pockets.

For more industry information on Home Staging and Real Estate in the media, please click on the link to RESA or www.debragould.com

Selling a house should be
rewarding both
emotionally and financially.

Click on Consult & Services
to learn more about how we can help you sell your home faster
and for more money!

Why the magic works

Buyers begin their home search with a a logical list of wants, but purchase on an emotional feeling. Once they "fall in love" with a house, their original "want list" gets tossed out the window!

The stager is designing the setting for the most amount of people to make that emotional connection.

Buyers are naturally drawn to houses that show great. And subsequently, many cannot look past unappealing decor and clutter. So when they make the connection, the not so great houses they've looked at seem that much worse.

Staging eliminates potential distractions allowing people to focus on what is important - the house.

It creates a move-in ready aura, especially important to families who do not have the time or extra income to put into fix-ups to make it "theirs" right away.

It creates the buyer's perception that the home is well taken care of. If the things they can see are in great condition, then they assume the things they cannot see (like plumbing) are also well taken care of.

Staging drives up asking prices in a seller's market and creates a gem that stands out from the competition in a Buyer's market.

In a Sellers market, buyers are faced with low inventory and often very high prices. They become overly critical. They are expecting near perfection when paying top dollar. If they become emotionally attached to a home, they are more likely to offer full or above asking price, even engage in bidding wars so they do not lose the house of their dreams. This puts even more money in the your pocket as the seller.

In a Buyers market, people have so much inventory to choose from, if they don't make that immediate connection, they'll quickly move onto the next house. Imperfections are not easily overlooked. Your home must make an emotional connection and stand out from the competition if you want to make a sale.